Stop explaining your expertise like it's a job title

A lot of consultants struggle to sell because they explain their background like they are interviewing for a new job

You’re used to saying this:

• “I’ve worked across HR, systems, and process improvement”

• “I was responsible for cross-functional execution”

• “I have 15 years of operations experience”

These statements are true but it’s not how buyers make decisions. This is a background summary when we need to be focusing on business impact.