itspaulagorman's substack

itspaulagorman's substack

A framework for figuring out what to charge for a consulting project

There is no perfect formula, but there are patterns.

Paula Gorman's avatar
Paula Gorman
Mar 13, 2026
∙ Paid

At some point you’ve seen enough projects to know where scope expands, you understand which problems are messy and which ones are straightforward, you get better at spotting when a client is underestimating the work.

The trick is to start asking better questions than trying to calculate a perfect number.

When I’m pricing a project, these are the five things I look at before putting a number in a proposal.

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